videoludica. game culture 

On November 13 2008, Salvatore Jaconesi and Oriana Persico presented "One Avatar" at Milano Digitale, a one-day art happening that focused on the intersections between art and digital culture. "One Avatar" is an installation featuring a 3D game in which players could shoot the "OneAvatar" character, causing electric shocks to hit the body of the player wearing the "OneAvatar" suit, creating a physical connection between our physical bodies and our identities in the digital worlds. The artists wrote:

"The installation features the results of the research coming from the "OneAvatar" project: technology, emotion, identity, relational dimensions in the digital domains are some of the fundamental topics analyzed. For the event a complete marketing and communication strategy was produced to create a fictional, but realistic and producible, product to create the narrative level of the performance: the performer was displayed as in a shopping center showcase, with the product and the related gadgets available for sale. A further analysis on the evolution of art in the contemporary era, in its hybridization with communication, marketing and ethnographic practices.

"OneAvatar": concept and installation by Salvatore Iaconesi [xDxD.vs.xDxD] Oriana Persico [penelope.di.pixel]

Link: Artisopensource

Link: NeoRealismoVirtuale

Link: Milano in Digitale